About Us
Unprecedented Visibility Into The Patient And Prescriber Experience
Throughout the market access journey — delivering daily data that enables action and empowers your brand across the entire prescribing journey.
Our Story
Recover The Demand You’ve Already Earned
At Forsyth Health, we believe every prescription begins with prescriber intent. Yet millions of prescribing decisions never result in therapy. That’s why we help pharmaceutical organizations identify, quantify, and recover demand that would otherwise be lost.
Our foundation was built on a simple idea: true market demand cannot be fully understood through claims data alone. Traditional data measures adoption. Influent℠ measures the journey between interest and adoption, revealing opportunities that would otherwise remain invisible.
This connected intelligence helps brands understand where demand emerges, where it breaks down, and which opportunities remain recoverable. More importantly, it enables action. With daily signals and actionable insights, organizations can move from visibility to intervention, helping teams respond earlier, prioritize smarter, and remove barriers before patients are lost from the prescribing journey. Driven by the belief that better access leads to better outcomes, we partner with our customers to transform prescribing interest into patient adoption, helping more patients get the therapies they need while maximizing the value of every prescribing decision.
Our Differentiation Value
Capture What Others Infer After The Fact
Capture Hidden Opportunities
Identify prior authorization (PA) cases that never become claims, eliminating blind spots in your data.
Act Faster With Real-Time PA Insights
Access near real-time data directly from pharmacy benefit managers for earlier intervention.
Understand True Denial Reasons
Gain precise insight into denial drivers with 50+ detailed categories, enabling targeted actions that improve approval rates.
Benchmark Competitor Performance
Gain visibility into competitor PA details to identify friction points and defend against shifting prescribing behavior.
Optimize Provider Engagement
Identify targets with the highest potential for prescribing success and provide actionable insights.
Business Case
How We Strengthen Pharma
More Patients
Recover prescribing opportunities before they are lost.
Higher Pull-Through
Act on friction, open authorizations, and conversion barriers while still recoverable.
Retain & Expand Prescribing
Support prescribers before frustration changes prescribing behavior.
Increased Brand Revenue
Convert existing demand into realized therapy volume
Reduced Forecasting Assumptions
Replace inferred demand with measurable intent and observable behavior.
Earlier Demand Visibility
Identify shifts in interest before they appear in adoption metrics.
Forsyth doesn’t just provide data, we deliver scalable solutions that can enable prescribing success. Our mission is simple: help you achieve better outcomes through improved access for patients, while strengthening your competitive edge.
Come to Market
The Market Needed The Story That Starts Before A Prescription Exists
For decades, pharma has relied on claims data to understand market performance. While claims reveal who ultimately received therapy, they cannot explain what happened before a prescription was filled or why prescribing intent failed to become patient adoption. Forsyth recognized the need for a new type of intelligence capable of measuring the journey between intent and adoption, revealing opportunities that traditional data sources cannot see.
In January 2024, Forsyth introduced a new approach to understanding market access. Today, Influent℠ connects Personalized Benefit Check activity, PA intelligence, claims outcomes, and daily signals into a single longitudinal view of the prescribing journey. By capturing the earliest indicators of prescriber interest, confirming prescribing intent, and measuring adoption, Influent℠ helps brands identify where demand emerges, where it breaks down, and which opportunities remain recoverable.
More than visibility, Influent℠ enables action. By quantifying demand before it appears in claims and providing daily intelligence on market dynamics, pharma can move from understanding what happened to influencing what happens next. The result is a clearer measure of market opportunity, earlier intervention, and ultimately improved patient access to therapy.
Claims Data And PA
What Claims Data Can Show
At Forsyth Health, Influent℠ uses claims data to capture fragments of PA process, often expressed through claims rejected at the pharmacy for “PA required.” This does not indicate a PA was denied — only that one was not proactively submitted before sending a Rx to the pharmacy — leaving pharma teams to infer what happens next in this scenario. A follow-through claim may suggest approval, while the absence of one is assumed to mean a denial. To make this data actionable, teams often layer on payer criteria and educated guesses, resulting in vague conversations with prescriber offices that reference plan requirements but cannot confirm why a case was denied, limiting meaningful collaboration and scalable outreach.
What Influent℠ Changes
Influent℠ changes this by delivering near real time PA case data as it’s actively processed through the payer, including approved and denied cases that never reach the pharmacy. This visibility into the full PA lifecycle — when a case is initiated, its status, denial reasons, and appeal activity — enables earlier intervention, reveals hidden volume, and supports deeper, more informed prescriber conversations. With denial reasons in hand, teams can prioritize the most actionable opportunities, correct prescribing behavior, and drive pull through across all payers. And because Forsyth provides the same level of insight for competitor brands, teams can identify prescribing shifts, uncover friction points, and engage prescribers with data driven strategies to defend and grow market share.
Start A Conversation
Our Adaptive, Evolutionary Services Are Now Available.
Let’s partner to improve outcomes.
Prefer email? Reach us directly at info@forsythhealth.com