Who We Serve
Supporting Patients And Prescribers Across The Prescribing Journey
Enabling pharma to effectively support patients and prescribers throughout the prescribing journey — from interest to adoption.
The Patient And Prescriber Experience
Friction In Access Is Not An Abstraction
The patient and prescriber experience is at the heart of healthcare, yet too often it is marked by unnecessary friction. Patients face delays, denials and uncertainty around coverage, while prescribers are weighed down by the administrative hurdles, incomplete data and time lost to the manual processes. These points of failure can create frustration, reduce adherence and ultimately impact outcomes. Influent℠ cleanly identifies 10 points of failure in the prescribing journey.
Patient
Facing delays, denials, and uncertainty around coverage.
Prescriber
Weighed down by administrative hurdles and incomplete data.
10 Points Of Failure
The Gaps Between Interest And Patients Getting On Brand
Influent℠ identifies and quantifies the 10 points of failure that occur between prescribing intent and patients getting on brand.
Interest
- Prescriber expresses interest but never initiates a PA
- Prescriber selects the wrong patient target
Initiation
- Reject (075) at the pharmacy costs time and creates abrasion
- No PA is opened after Reject (075) at the pharmacy
Review
- PA gets denied
- Denied PA is never appealed
Follow-Through
- Approved PA is rejected at the pharmacy for a different reason
- No further adjudication attempt is made after PA approval
Adoption
- PA gets approved, but the patient goes on another brand
- Approved PA is abandoned at the pharmacy and eventually reversed
Why Visibility Matters
This clarity allows teams to intervene precisely where access friction is eroding performance and market share.
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Prefer email? Reach us directly at info@forsythhealth.com